representing Canada's plant science industry

Farmer holding crop

Seed Production

Pre-commercial market analysis is an important prerequisite in the commercialization of any new product or technology. CropLife Canada member companies believe a fundamental requirement to introducing new biotech products is to complete a comprehensive market assessment as outlined in CropLife Canada's Market Analysis Principles (MAP). Through the principles laid out in this document, developers agree to fully analyze and identify associated risks regarding safety, agronomic management and international trade prior to the commercialization of a new biotech product or technology, and produce a risk management action plan based on best management practices for production and trade.